Discount coupons are one of the safest options offered by promotional marketing. On the one hand, the consumer receives a competitive advantage when making purchases that are transformed into savings. On the other hand, the company that uses them can receive a series of benefits that provide great added value. Today you will get to know the positive factors in which this strategy can help your brand.
Free advertising: It serves to attract customers without loyalty and so that these, through the claim of the discount, make the best of the advertisements through the “word of mouth”.
Branding: The campaign, in addition to increasing sales, should contribute to the development and expansion of the brand. The name must be present and well highlighted in the discount, especially if platforms that only show discounts are used.
They capture the consumer and the user: You have to know how to generate new customers but also please those you already have. That is, you have to build customer loyalty. Do not prioritize the acquisition but also offer advantages and customize for regular customers. It can be a great option.
They get out of the business routine: How many times you will have seen offers that seem perpetual. This will end up being counterproductive, so you have to make timely promotions to not banish the surprise and call effect. You have to know when to choose to make an effective campaign.
Dodge seasonality: You have to know how to diversify promotions. Discount coupons can increase consumption in times when it usually falls. Designing the calendar well in which to offer them is something very important and not only in times of strong consumption.
They cause the “saving effect”: They are campaigns that have a great psychological effect on many consumers to buy in the face of the demand for savings. A discount coupon campaign can encourage this type of sales.
They can be integrated into multichannel resources: Currently, you can carry out campaigns that come from different places, from social networks, apps, promotional websites, mobile marketing, QR codes, e-commerce discounts. There are many possibilities and you have to find the right key.
Metrics: At the end of the discount coupon campaign its results are measurable in the short term and the ROI can be obtained exactly and simply. Reliable data is obtained as soon as the promotional action is finished.
Feedback: They are a perfect way to collect data and opinions of your clients, who are involved and share, that give you their assessment of the campaigns. It will have great value because it can be learned to improve in future actions.
They make the undecided: A good discount Walmart oil change coupon campaign can decant the balance in your favor against the competition. If the clients are treated well and satisfied, you will have achieved a client.